What are the purposes of art? A difficult question, and one likely to elicit as many opinions as there are artists.
From my perspective, I want my artwork to “create an atmosphere”. What exactly does that mean, anyway?
A good photograph should elicit some kind of strong emotional response. It doesn’t necessarily need to be a specific emotion – just that the image causes the viewer to feel something, to connect with it in some way. Photos that fail to do this are unlikely to be noticed in any meaningful way. In fact, as a photographer, it’s critical to ask yourself the question, “Does this photo make the viewer feel something? What is that feeling?” Hopefully, what is felt is what the artist intended the viewer to feel!
Art is useful in today’s marketplace because the emotions that are felt help create an atmosphere.
How did the image above make you feel? What came to your mind when you looked at it? I’d love to hear your comments below, because I know what I wanted to make people feel when I made that photo.
If you own a business and are interested in “creating an atmosphere” for your customers or clients, artwork can be a valuable asset to you!
Let’s use a doctor or a dentist for example. How can art be useful to them?
Consider the following two scenarios:
You find yourself in a new doctor’s office or dentist’s office, sitting in the waiting room as your appointment time approaches. You look around and don’t really notice any artwork worth looking at, there are only a few uninteresting magazines, and there is no music playing. It’s a pretty sterile environment. There isn’t anything very warm or inviting about that place is there? What’s the atmosphere like? Sterile, unfriendly, and uninviting.
Let’s look at the next example. Again, you find yourself in a dentist’s office or doctor’s office and you can see warm, colorful photographs or artwork on the walls, hear soothing music playing, and read some interesting magazines while you await your appointment in the waiting room. Visual and audible artwork can help create a warm and friendly atmosphere.
In business and in everyday life it is important to try and shape the atmosphere around you. The artwork in your home and office can provide those present with visual cues that help shape their opinions and thoughts. Think of what atmosphere you want to create in your home or office, and then get artwork that helps you realize that atmosphere and environment. Personally I find that canvas wraps are more visually engaging than traditional framed photographs, but both can be very effective in setting the right mood.
As a shameless plug, I sell a variety of photographic artwork to help you create that atmosphere both on this site and through my artist profile on Fine Art America.